Consider this my virtual megaphone to share all that I know in data, strategy and tactics as they relate to social media engagement.
The most challenging thing about “having influence” in the Influencer Economy is proving you have it.
New Year’s predictions have become part and parcel to the turning of the new year, even springing up before the last notes of Auld Lang Syne are sung. Everyone has an opinion, and I shared mine in Adweek. . .
The philosophy applied to the question of “what content gets shared and drives the most engagement” can be applied to any social media campaign - not just sports.
